OUTSOURCING IN BIOPHARMACEUTICAL
INDUSTRY – THE INDIAN PERSPECTIVE
Author: Srilakshmi
Kakumanu
EMail: laxmi_sreenivas@rediffmail.com
Summary:
A brief history of outsourcing in the Biopharmaceutical industry:
Outsourcing is often defined as the delegation of non-core operations or jobs from internal production with in a business to an external entity (such as sub-contractor) that specializes in that operation. Outsourcing is a business decision that is often made to lower costs or focus on competencies. The pressure to reduce costs and increase productivity has been a strong driving force for the growth of the biopharma outsourcing sector. The increasing market and R&D costs are forcing the industry to evaluate outsourcing as a cost reducing option.
Outsourcing in biopharma industry began in 1980s and exploded in the 1990s in these core areas: Clinical trials, contact manufacturing and sales force solutions. Cost effectiveness is the leading reason companies initially choose to outsource, but it is certainly not the only important function served. Speed, flexibility, expertise, innovation and efficiency are all important drives in the decision to outsource.
Outsourcing is not a new concept to pharmaceutical companies; however, its use increased dramatically in the mid-1990s, and it is expected to continue to increase going forward. It is estimated by 2004 nearly 42% of all pharmaceutical drug development expenditures will be committed to outsourcing, as compared to the 4% that was outsourced in the early-1990s. Some estimate that there are currently over 1,200 organizations involved in the clinical research, including pharmaceutical and biotechnology in-house clinical research, site management organizations (SMOs), academic medical centers, private research sites, and contract research organizations (CROs).
.
Greater complexity in drug discovery, development and
regulatory processes is encouraging the view that outsourcing is the means to easily
and cost-effectively gain access to specialized resources, technology and
expertise. The need to reach the global
market will also encourage partnering the international CROs local presence in
new markets such as
Drug Discovery: Service providers can screen through and test compounds against the large number of targets now available. These service providers are able to better master new discovery techniques and tools.
Discovery work can be conducted faster and cheaper through such outsourcing service providers.
Contact Manufacturing: Outsourcing partnerships can include the use of contract manufactures to conduct all activities from preclinical development to commercial manufacturing.
Regulation: FDA & ICH have created challenges for pharma companies in keeping up with federal regulations and guidelines regarding drug regulation and submission. These challenges are encouraging pharma companies to seek partners that can assist them with regulatory submissions.
Marketing: The pharmaceutical industry has both a private responsibility to generate profits for its own shareholders and a social responsibility to patients. To address these challenges pharma companies may opt to partner with industry marketing experts.
OUTSOURCING MARKET
SIZE & GROWTH:
Pharma clients have increased their outsourcing expenditure with an anticipated 40% of drug discovery expenditure presently committed to outsourcing. The pharma outsourcing industry was estimated at $48 billion US in 2002 and will rise to over $60 billions US in 2005.
Outsourcing enables biopharma companies to focus on their core capabilities. The biopharma industry utilizes a combination of outsourcing models from outsourcing aspects of drug discovery research, the clinical trial process or development and manufacturing process. Applying external skills and expertise directly when and where they are required avoids dependence on fixed resources. This flexibility reduces the need to reallocate or recruit additional personnel with a corresponding reduction in overhead costs. The early stage requirements for services can be categorized by phases as follows:
According to Frost & Sullivan, the contact research industry will obtain revenues in the range of $14.4 billion by 2007
NEW MARKETS:
In recent years, areas such as Eastern Europe, Latin America
and
The cost of drug development has soared during the past ten years compelling pharmaceutical and biotechnology companies to look for new, smarter ways of conducting clinical research. Driven by mounting market pressures, companies are increasingly implementing outsourcing strategies to increase revenues through faster drug development. By decreasing their in-house facilities and staff, and outsourcing more of their R&D functions, pharmaceutical and biotechnology companies are reshaping the drug development services industry
Contract research has evolved from providing limited preclinical and clinical trial services in the 1970s to a full-service industry today that encompasses broader relationships with clients, covering the entire drug development process, including preclinical safety evaluation, pharmacology, study design, clinical trial management, data collection, statistical analysis, product support, and regulatory services. Pharmaceutical companies are now using drug development services companies not only to cover gaps in capacity, but also to increase their skills base, help to control costs, and reduce drug development timelines. CROs were first organized as outsourcing service companies that provided only clinical trial management. Today, many CROs have expanded their scope of services to provide comprehensive management of the complex drug trial processes for their client companies, as well as providing access to vast areas of expertise.
OUTSOURCING TO
Pharmaceutical
industry in
The
Indian pharmaceutical industry is one of the world's largest, ranking4th in
terms of volume and 13th in terms of value in the global pharmaceutical market.
Biotechnology
in
Table 1 Outsourcing
opportunities in India
|
CONTRACT R&D |
|
Intermediates, commodity chemicals, specialty chemicals, fine chemicals |
|
Bulk active synthesis / bulk biologics |
|
Formulation , manufacturing-excipients, formulation oral solids, formulation steriles, formulation inhalers |
|
International clinical trials |
|
Technical services |
|
Turn key projects |
|
Plant machinery and pharmaceutical equipment |
|
Primary packaging materials/secondary packaging |
|
Bioinformatics, biostatistics, software development |
|
Herbals and neutraceutical development |
Economic
Political
The Indian biotech sector is growing at 37.42 per cent and inched closer to US$ 1.5 billion in revenues during 2005-06. The bio-pharma segment still dominates this sector with US$ 1 billion in revenues.
Following the bio-pharma segment is bio-services growing at
69.29 per cent with revenues of Rs 720 crore (approx: US$ 160 million) during
2005-06. Bio-services clocked revenues of Rs 425 crore in 2004-05 and Rs 275
crore in 2003-04.
Agri-bio with a lot of buzz around introduction of
transgenic crop varieties grew at 81.21 per cent to touch revenue of Rs 598
crore in 2005-06. This segment clocked revenues of Rs 330 crore in 2004-05 and
Rs 130 crore in 2003-04.
With demand for organic industrial inputs growing, industrial biotech grew by 17.19 per cent to touch 375 crore in 2005-06. This segment clocked revenues of Rs 320 crore in 2004-05 and Rs 238 crore in 2003-04. The bio-informatics segment grew by 20 per cent to touch Rs 120 crore in 2005-06.
ADVANTAGES
Indian companies can offer an attractive option with both strong API cash flows with more than 75 US FDA approved plants. The industry is on the threshold of strong growth, driven by consolidation in the global generics market, untapped potential in the domestic market, if distribution-led reforms take place in the country, says the report highlighting the issues and opportunities in Indian pharmaceuticals, biotech and healthcare sectors.
US biopharmaceutical companies prefer
The domestic pharmaceutical sector has the potential to double its existing
market size by the year 2010 and thereby become the second major manufacturing
base in the world next to
With patent protection in place and foreign investors eagerly eyeing
The patent change regime in 2007-08 would open a huge international market worth $65 billion for the Indian pharma industry, the report said.
The Indian government's decision to allow 100 percent foreign direct
investment into the drugs and pharmaceutical industry has steadily aided the
growth of contract research in the country. Of course, fearing the dishonoring
of patents in the country, technology transfer to 100 percent Indian
subsidiaries of MNCs was not done on a comprehensive basis so far; the new
regime should aid this. The Indian pharmaceutical industry is also getting
increasingly US FDA compliant to harness the growth opportunities in areas of
contract manufacturing and research.
The Cost Advantage:
The Ernst & Young
2004 Global pharma report notes that
The Research
Infrastructure:
Drawbacks:
Much of this is attributed to short comings in the current
Indian regulatory environment.
Indian pharma sector has been marred by lack of product patent, which prevents global pharma companies to introduce new drugs in the country and discourages innovation and drug discovery.
Indian pharma sector has been marred by lack of product patent, which prevents global pharma companies to introduce new drugs in the country and discourages innovation and drug discovery. But this has provided an upper hand to the Indian pharma companies. These are the major weakness of the country that the government is addressing to.
In an attempt to develop a world-class pharmaceuticals industry, the Prime Minister's Office (PMO) is working on a policy for the sector.
The new drug policy is an all encompassing policy framework that is being drafted by an expert committee to provide guidelines to the pharma industry. The main objectives of this policy are: to ensure availability of essential pharma products at reasonable prices; to strengthen the indigenous capability to produce cost effective and quality products and export pharmaceuticals by reducing barriers to trade in the sector; to strengthen the system of quality control over production and distribution; to encourage R&D in the sector; and to create an incentive framework for the industry which promotes new investment into the industry.
The industry has been long expecting reforms in the numerous policies that govern the sector. One of the most crucial areas that the policy seeks to address is pricing of drugs, which has been a bone of contention between the industry and the authorities ever since the price control was instituted.
A healthy future
At an average growth rate of 9 per cent per year, the pharmaceutical
industry in
Thus, Indian pharmaceutical research, manufacturing, and outsourcing have received an impetus, thereby, creating an image of a potential healthcare market and a land of opportunities in pharmaceuticals. The economic liberalization policies coming to force in the 1990s and the strong emergence of private sector in the Indian economy has heightened the pace of development of the pharmaceutical industry and will continue to do so. The Indian Pharmaceutical industry has shown tremendous progress in terms of infrastructure development, technology base and wide range of products. The industry produces bulk drugs belonging to all major therapeutic groups requiring complicated manufacturing process and has also developed excellent Good Manufacturing Practices (GMP) compliant facilities for the production of different dosage forms. The strength of the industry is developing cost effective technologies in the shortest possible time for drug intermediates and bulk actives without compromising on quality. This is realized through country's strengths in organic synthesis and process engineering.
Companies outsourcing manufacturing to India. Indian manufacturers have demonstrated the capability of developing quality drugs at a fraction of the developed world cost.
Table 2: Companies
outsourcing manufacturing to
|
COMPANY |
OUTSOURCED
ACTIVITY |
|
AVENTIS |
Manufacturing e.g., glibenclamide |
|
ASTRAZENECA |
Research & manufacturing facilities ; |
|
BAYER |
API and bulk supplies |
|
|
Manufacturing e.g. doxycycline, amoxicillin API |
|
CHIRON |
API and bulk supplies |
|
ELI LILLY |
Manufacturing e.g. APIs |
|
GLAXO SMITHKLINE |
Clinical data management and manufacturing |
|
MERCK&Co |
Manufacturing e.g. cephalosporins |
|
NOVARTIS |
Research & manufacturing |
|
ROCHE |
Research, clinical development, commercial operations |
|
WYETH |
Manufacturing e.g. intermediates |
Companies outsourcing
clinical services to
Increasingly companies are expanding their investments and
leveraging the advantages
Table 3: Companies
outsourcing Clinical Services
|
Company |
Non manufacturing
outsourced activity |
|
PFIZER |
Exploratory studies – phase1,2,3;clinical training; biostatistics; clinical trial logistics |
|
NOVARTIS |
Novartis international clinical development center to support statistical needs |
|
JOHNSON & JOHNSON |
Janssen international stability center-analytical services |
|
ELI LILLY |
Clinical research |
|
ASTRA ZENECA |
Clinical research |
|
GLAXO SMITHKLINE |
Clinical data management |
Clinical Research
Market Size & Growth in
Center watch estimated the size of the Indian Clinical Trail
market in 2002 to be in the range of $30 - $35 million US. The estimated number of GLP trained
investigators was 200 – 250. Center
watch has predicted that by 2010, the industry will spend approx $250 - $300
million US on clinical trails in
The
The generics business remains at the heart of every thing
Home to some of the top technical universities in Asia, as
well as a large community of entrepreneurial western trained graduates
There are 3 primary advantages to shifting some proportion
of bio-pharmaceutical R&D to
1)
Alleviating bottlenecks in the R&D pipeline
– Conducting R&D in
2) Reducing R&D costs – Established Indian vendors pay wages that are typically less than 1/3rd and may be as little as 1/5th of those paid by their counterparts in US, Europe and Japan
3)
Accelerating clinical trails –
Proven prowess in
chemistry and Data management: Indian vendors in bio-pharma R&D have
developed capabilities in scale-up, process optimization and manufacturing. The
strong domestic capabilities in Data Management and Information Technology have
long made
Speed and agility in
Clinical trails: The biggest factor
driving clinical studies to
Emerging skills in preclinical trails: Indian services in preclinical have evolved in response two moves by local companies. First many vendors have been upgrading labs and vivaria, the centers that manage and house research organisms and samples. Second, many have also been developing expertise in conducting pharmacokinetic, drug-metabolism and toxicity in rodents and to a lesser extent in dogs.
A long term option on
Biology: Over the past 5 years the
.
Biopharmaceutical
Contract Manufacturing: The Future Includes
In the conclusion of the interview survey, both the contractors and the
biomanufacturing directors at pharmaceutical and biotechnology companies were
asked their opinions about the future of the industry. For both groups,
outsourcing to
“Up until recently it was not a big factor, but now competition from developing
regions cannot be ignored. This will have an impact on North American and
European contract manufacturing organizations. The nature of the impact really
depends on (1) the acceptance of the Asian market, (2) if the contractors there
can meet strict quality standards, and (3) if it is possible to effectively
manage projects in those countries. Within the next five years, I think this
will have a significant impact on the CMO business.”
As the industry becomes more price-competitive, the possibility of outsourcing
certain projects to lower-cost Asian regions, especially production of
large-volume products, will become a valuable alternative. The
biopharmaceutical contract manufacturing industry is growing into a truly global
business.
Scenario after 2005 and beyond
Mushrooming of contract research organization in 2005 and beyond will be
somewhat affected by the following, which also throws light on the shortcomings
of India as major CRO hub unless addressed properly and adequately are the
following:
Increasing lower cost differential & increasing salary structures in this
area; Increasing difficulties of sourcing experienced people in comparison to
the growing need of such people; Growing competitions from other Asian and East
European countries competing for similar opportunities; Emerging of major
corporate groups with deep pockets shying away small competitors; Opening of
research labs by the multinational themselves acting as internal CROs like GE
research centre at Bangalore; Conflicting business plans, i.e. generic
companies getting into outsourcing service provider to its competitors.
Though the competitions amongst the custom synthesis and manufacturing
companies are primarily based on cost, capacity, quality, and timing of
production for the compound or molecule being considered, the factors such as
long term relationships and proven track records, regulatory capabilities for
DMF filing, past experience with FDA and other similar agencies etc. also plays
an important role.
The preferences of most of the major sponsoring companies involved with
outsourcing activities are not to share intellectual property rights with their
outsourcing partners, however, this trend is bound to change in the near
future, if these partnering companies start participating in adding value to
the project as well. Indian companies’ role in this direction will play a
crucial role in addressing the increasing global competitions. By providing
proprietary novel enabling technology support to the outsourced projects that
are crucial to the needs of drug discovery and development today, these CRAM
space companies can soon be able to access revenues from the sponsor companies
by participating in joint ownership in the form of royalties, milestone payments
and enhanced service fees.
Conventional project wise outsourcing, project by project, is based on
increasingly getting converted into long-term reliable partnering in order to
achieve consistency and achieving value for money for the partnering companies
as well as the competing CRO and CMOs. For these types of alliances to be
successful, the outsourcing service providers also are getting involved in
upgrading their skills and enhancing their technological capabilities. From
simple outsourcing, the trend to slowly move towards building partnerships and
alliances is being observed, where free flow of information exchange and active
involvement is also feasible. Pharmaceutical companies soon will not just be
expecting the outsourcing companies to apply newer innovative technologies to
their projects and provide cutting-edge solutions to their overall problems in
order to build long-term and lasting relationship. On a similar fashion the
service providers are slowly gearing up to become solution provider, one stop centers
etc and are putting considerable investments to enhance their capabilities and
getting involved with in-house proprietary technology developments and
developing niche, innovative areas of expertise to merge ahead with the
emerging competitions rather than providing cost advantages alone.
With the starting of new patent regime with the beginning of 2005 and
interesting changes happening in the global pharmaceutical sector, emergence of
virtual pharmaceutical companies, drying up of the pipeline of blockbusters,
CRO and CMOs of India are certainly poised for an interesting time in coming
years.
The study finds that the industry is
valued at approximately $100 million, with an annual growth rate of approximately
40% to 50%.
References
1. “Outsourcing opportunities in Indian pharmaceutical industry,” Monitor group, Sep 2003.
2. “The Drug Research War,” Forbes.com 05/28/2004
3. Center Watch, www.centerwatch.com
4. “2010: Indian clinical research odyssey”, PharmaBiz.com, Feb. 26, 2004.
5. “2010: Indian clinical research odyssey”, PharmaBiz.com, June. 21,2004.
6. “Outsourcing Drug Work”, Scientific American, Aug.16, 2004.
7. “Capability of Indian pharmaceutical industry to service world market”, Indian-chem 2002 International conference, Sep 20, 2002.
8. “Center to announce biotech policy in Jan ’05,Bioinformatics policy in may”, PharmaBiz.com, October 26,2004
9. “Rising to the productivity challenge: A strategic framework for biopharma”, BCG Focus, July 2004.