What Are the Needs and Interests of Biopharmaceutical Companies in XXI Century?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Madhu Arora

CRA program student

KRC, Canada

gonubala@yahoo.com

 

 


Summary

The discovery of recombinant DNA and monoclonal antibody technologies in the 1970s marked the birth of the biopharmaceutical industry. Biopharmaceuticals are complex macromolecules derived from recombinant DNA technology, cell fusion, or processes involving genetic manipulation. They include recombinant proteins, genetically engineered vaccines; therapeutic monoclonal antibodies; and nucleic acid based therapeutics (i.e. DNA based drugs), including gene therapy vectors. Unlike orally delivered small molecule drugs that underpin the traditional pharmaceutical industry, biopharmaceuticals are usually administered by subcutaneous, intravenous, or intramuscular injection.

 

Modern drug discovery is built on four core technologies: genomics (source of novel targets), combinatorial chemistry (source of molecules that interact against those targets), high-throughput screening (testing one against the other); and bioinformatics which is crucial to the analysis of the vast amounts of data generated. Advances in biotechnology have brought a sea of change to the entire global pharmaceutical industry, and have moved far ahead from the realm of standard immuno products to custom-specific glycosylated glycotherapeutics. The reason for this is that biopharmaceuticals can be tailored for a specific problem in a given individual. Any drug can be genetically modified using DNA recombinant technology or cell fusion technology so as to increase its specificity for a particular disease.

 

During the last 30 years, the biopharmaceutical industry has successfully launched nearly 1,400 new chemical entities as human therapeutics, and has achieved strong sales as a result. As a result of these successes, many companies have shown double-digit growth year on year. However, the industry like any other industry faces enormous challenges in today’s global business environment. It is also one of the most regulated industries in the world especially in approval and marketing of products. According to analysts suggestion the companies will have to substantially increase the annual launch of new chemical entities to remain competitive and innovative, such high growth rates for the biopharmaceutical industry can no longer be taken for granted. In addition, smaller companies continue to face financial problems for their survival despite the innovative nature of their research.

 

In the future, the biopharmaceutical industry is likely to increasingly focus on products and, more particularly, on the diverse potential of monoclonal antibody products," says the analyst of this research service. "Although new technologies are expected to continue to emerge, the spectrum of supportive technologies currently available is now permitting a growing pipeline of novel therapeutics". Biopharmaceutical drugs have already gained approval for use in oncology and inflammatory diseases and are gradually expected to permeate other areas of medical practice.

 

Biopharmaceuticals’ greatest potential lies in gene therapy and genetic engineering, which have been revolutionizing medicine with their ability to mass produce safe and more effective versions of proteins and enzymes created naturally by the human body.

 

Introduction

 

The biopharmaceutical industry cannot be identified using the Standard Industrial Classification which distinguishes firms on the basis of their output rather than their technology or production process, and international data are difficult to compare. Many biotechnology firms, for example, are identified as biopharmaceutical companies to differentiate them from the mainstream pharmaceutical industry, but their prime focus are small molecule drugs targeted against proteins thought to be important in the disease pathway (proteins can be used both as drugs i.e. biopharmaceuticals or drug targets). Biologics, an area that consists of blood derived polyclonal antibodies and clotting factors, antibiotics, and classical vaccines based on live or killed viruses, are frequently classified as biopharmaceuticals, but these long predate the emergence of recombinant DNA and monoclonal antibodies. Insulin, for example, was originally obtained from porcine or bovine pancreas while human growth hormone was extracted from the pituitary glands of cadavers. The biopharmaceutical category also often includes drugs derived from plants, fungi or marine organisms, but these are more in the realm of traditional medicinal chemistry research based on the random screening of natural compounds.

 

The basic science underlining all biopharmaceutical drugs is that every living cell in the human body contains DNA (deoxyribonucleic acid) and contained within them are genes. Cells are able to perform their functions because of the instructions encoded within the genes. The cell activates only those genes required to produce specific proteins, even though the cell contains the entire string of DNA for that organism. The interactions between the proteins control all the processes within an organism. It is now possible to identify the exact genetic sequences that control the production of these proteins and pinpoint the exact functions of specific genes. These genes are then isolated and duplicated on a large scale to produce the desired protein, which is then extracted, purified and used for the production of the biopharmaceutical or biotech drugs, as they have come to be known.


Currently biopharmaceuticals are being developed to fight against cancer, viral infections, diabetes, hepatitis, multiple sclerosis and several other conditions and diseases. Distinct advantages include fewer side effects and stronger, effective and potent action on the target cells.

 

 

 

 

 

Current Market Scenario


The success achieved by companies with a few revolutionary new drugs has captured media attention in recent years. As a result, the industry has grown significantly over the past decade, and gained much attention both in the medical field and the equity stock markets all over the world.


Despite the slow growth of the overall pharmaceutical industry, the biotech sector has shown an impressive compound annual growth rate of more than 20 percent during the past five years. Factors that have spurred this high growth rate include the ability of biopharmaceuticals to target diseases such as cancer and HIV, a high rate of biopharmaceutical approval as compared to that for small molecules, and limited development of a generic version in this sector. Out of all categories, erythropoietins seem to be the largest group followed by insulins and monoclonal antibodies.
The global market for biopharmaceuticals is estimated to be about $50 billion in 2005 out of which North America (NA) alone accounts for more than 60 percent in terms of global revenues and R&D expenditures. NA is followed by Europe and Japan with approximate shares of 20 percent and 10 percent respectively. An estimated 400 to 500 biotech drugs are under clinical development for various disease conditions.

 

Industry Structure

 

The top five companies in the market alone account for close to 30 percent of the revenue earned by the industry globally. However, a majority of these companies have had success based on a small basket of products in the market and therefore are actively looking to supplement this for continued growth. The growth potential harbored by these companies is based on their financial resources and technological expertise.

 

With the exception of Serono in Europe, industry leaders such as Amgen, Genentech and Biogen are all based in the U.S. indicating the dominant role played by U.S. companies. The market capitalization of Amgen alone is in excess of $75 billion, which is significantly more than that of all the companies put together in Europe or Asia/Pacific.

The small or medium firms are typically private, start-up companies initiated with venture capital funding. They also comprise of university spin-offs, with initial support from the educational institution but often have to depend on venture financing. Historically, Europe has held the advantage over the U.S. in this respect with a higher percentage of companies involved in research activities, but this is gradually diminishing.

CMOs (contract manufacturing organizations) have achieved first mover advantage and etched their place in the industry by building large facilities, which cost between $300 to $500 million. Additionally, their early entry has assisted them in gaining high technological experience in the difficult manufacturing process and hence a sustainable competitive advantage. It is estimated that there are a few hundred CMOs in the world, comprised of large and medium size enterprises with their facilities located in either the U.S. or Europe, but over 90 percent of CMO capacity is held by the top 10 firms.

 

Production Process – Can Supply Match the Demand?

 

The biopharmaceuticals industry is expected to grow rapidly after 2008, owing to increased product launches from newer technologies that will mature at that time. Manufacturing capacity is likely to become one of the critical challenges, especially for monoclonal antibodies as demand is likely to exceed supply in a few years. It is predicted that with the increasing number of protein-based drugs hitting the market, production capacity as high as four times the existing capacity would be required by 2007. To counter this problem, the industry is evaluating alternate forms of manufacturing such as plant-based pharmaceutical production or transgenic animals, besides the mammalian and microbial cell culture systems.

 

Microbial expression systems, such as mammalian and fungal cell lines are currently the most widely used technologies in this sector. These systems allow greater control over the process and it works out positively on the scale of economics. The disadvantage however, is the limited production capabilities vis-à-vis demand for biodrugs. Though mass production is the main advantage of transgenics (animal and plants) it takes a long time for product realization. Typically, it could take anywhere between 12 months and 18 months for product standardization, which is the limiting factor for its wide usage.

Most of the recently approved biopharmaceuticals were protein-based drugs and the primary method of producing these biopharmaceuticals is mammalian cell culture. With these approvals, the demand for manufacturing capacities has grown rapidly during the past decade. The demand curve is expected to rise steeply in the near future with numerous biotech drugs under the pipeline for life threatening diseases such as cancer and AIDs. In addition, the aging population and high incidence rate of diseases further contribute to the increase in demand.

 

Regulatory Environment

 

The therapeutic biopharmaceutical environment is relatively new compared to traditional drugs. However, the evolution seen in biologics has been of great help in understanding where the field is moving to. Experience and familiarity with the intricacies of biologic behaviour and the ability to define a regulatory path in conjunction with the regulatory agencies is the key to success in this area. The regulatory world of fine-chemical/small-molecule drugs is abundant with clearly delineated guidelines and precedents that can be used to reliably advance a development program. In biologics, there have been constantly evolving new territories based on past relevant experiences. This is a constant challenge

as the knowledge about biopharmaceuticals increases.

In the United States, new generic versions of chemical drugs are approved through an Abbreviated New Drug Application (ANDA) on the basis of essential similarity of the active ingredient and the bioequivalence of the drug to the already approved brand parent product. However, these assumptions do not apply for biopharmaceuticals since an abbreviated process for generic biopharmaceuticals does not exist. This is due to the fact that unlike small molecules, biologics such as proteins are difficult to characterize exactly, since their activity depends not only on the composition but also on conformation. Hence, a clear understanding of how process changes affect structure and biological activity does not exist, and it is believed that a minor change in process might trigger changes in biological activity. Many industry sources believe that a specific procedure for approving biogenerics will soon be in place. The best way seems to be a collaborative approach with FDA to clearly understand the ever moving target of biologics development in the genomics era.

 

Industry expects

 

The biopharmaceutical industry's expectations for increasing revenue rely to a large extent on ensuring that their R&D investment translates into new products. In 2000, the global biopharmaceutical industry was projected to have invested US$58 billion in R&D.

However, whilst most companies have increased their R&D expenditure considerably over the last few years, this has not resulted in a notable increase in output of new chemical entities for the industry as a whole. In fact, the rise in R&D expenditure has been accompanied by a steady decline in new drugs reaching the market. In 2001, the output of the global biopharmaceutical industry in terms of new drugs was the lowest in ten years. Only 31 new drugs were recorded as having been launched by the industry as a whole during 2001.

 

It has been estimated that for the top 20 companies to continue growing at their current rate they will need to generate, on average, an extra US$28.9 billion in sales from new products between now and 2005. This suggests that they must each launch at least 2 to 3 new products earning between US$1 billion and US$1.45 billion apiece during the next few years. Many companies have publicly stated their intention to improve productivity, but will need to improve their R&D processes if they are to meet their self-imposed targets.

 

In a recent survey of the productivity of the global pharmaceutical industry, major companies were predicted to launch 1.2 new chemical entities over the next six years, with smaller companies predicted to launch up to 0.8 new chemical entities over the same period. This is noticeably lower than the published targets of up to 3 new chemical entities per year.

 

 

 

 

Using the outsourcing option

 

Many companies are increasingly turning towards outsourcing as a means to improving their performance in drug development and get their drugs to market. Outsourced projects now cover all areas of R&D, from discovery to post-marketing studies, and CROs are used not only to cover gaps in capacity, but also to increase a company's skill base and to help control costs.

 

A recent study suggested that project sponsors are now using CROs on more than 60% of their clinical projects and that annual industry spend on contract clinical services rose by 17% over that of 2001. This is a significant move by the biopharmaceutical industry as the clinical function can represent around 40% of overall R&D spend for major companies.

 

Interestingly, the development of formalised plans to use contractors for particular areas of work are increasingly becoming part of a company's overall R&D strategy. It is predicted that the increasing portion of pharmaceutical R&D being outsourced will drive growth of the CRO sector by 10-12% over the next few years.

 

Room for optimism?

 

Although when looked at as a whole, the biopharmaceutical industry has work to do in the area of productivity, it is certainly not all bad news for companies. For a start, the global pharmaceutical market continues to show strong growth. The world pharmaceutical market grew by around 12% in 2001, indicating opportunities for companies with the right strategies. In North America, the world's largest market, pharmaceutical sales actually went up by 17% in 2001, which hardly suggests a lack of patient demand for new medicines. In addition, there remain many diseases which are under treated and there is growing patient pressure for effective medical therapies in these areas.

 

Many companies in the biopharmaceutical industry are beginning to focus on previously unidentified disease targets and on marketing innovative medicines designed to treat conditions for which there is no existing treatment, or where treatment is inadequate. However, development of these types of drugs is not only going to involve entirely new R&D processes but also more complex and longer clinical development than was necessary in the past.

 

Therefore increased productivity may take more time and a new ways of thinking to actually materialise in terms of new generation drugs. It may be companies that plan for the long-term who reap the greatest benefits from new approaches to R&D rather than those under heavy pressure to deliver in the immediate future.

 

 

Need of the Hour

 

Most of the biotech companies, which are into the biopharmaceuticals sector are research-based start-up organizations. These companies do not have the wherewithal to set up a large marketing and sales organizations to market drugs once approval is obtained. The ideal strategy that can be adopted is to form profitable partnerships with large biotech or pharmaceutical companies to handle the product commercialization. For instance, collaboration between Tanox Biosystems and Genentech is meant to leverage

the expertise of both companies.

Alternative formulation technologies that will improve patient convenience and ease of administration have to be considered. Meaningful improvements in scale and yield of protein/antibody production will expand the availability of future important biopharmaceuticals. Efforts should be made to overcome barriers that include cost and risk of failure of clinical trials through phase III and beyond, financial road blocks, difficulties inherent in moving beyond basic research to large-scale and frequently changing regulatory requirements by federal oversight committees.

 

Future Developments

 

In recent years, significant innovations have occurred in the biopharmaceutical area. A robust pipeline of new biotherapeutics point towards strong growth of the biopharmaceutical market in the near-to-medium term. Innovation in biotechnologies and sustained performance of the monoclonal antibody segment has brought in new classes of biopharmaceuticals addressing new markets as well as targeting new diseases.

The future of the biopharmaceutical industry will increasingly focus on products and, more particularly, on the diverse potential of monoclonal antibody products. Although new technologies will continue to emerge, the spectrum of supportive technologies currently available are now permitting a growing pipeline of novel therapeutics. Approvals during the past five years have already begun transforming oncology and inflammatory diseases with the prospect of more advances in these and other areas of

medical practice.

New developments in the fields of genomics, proteomics and stem cell research seem attractive. However, these new developments, especially those of stem cell research, are extremely controversial and hence their speed of development remains questionable. Two other crucial issues that will affect the future progression of this industry are biogenerics and the regulatory structure. Biogenerics are essentially generic versions of the same biopharmaceutical drug that have come off patent protection and can be manufactured and sold by any company. Today there are at least 8-10 drugs that have either gone off-patent or would lose patent protection within the next three years—having global sales in excess of $5.5 billion. However, once the regulatory requirements are defined, it would affect brand product sales and capacity demand. The policies and attitude adopted by the U.S. FDA in the future would have a direct relationship with the future growth of this industry, thus impacting technology requirement or research focus currently established.

Another important area is gene therapy, which involves the insertion of genetic material into cells, encompasses repairing or replacing defective genes in order to make the target cells more susceptible to treatment. A great potential of pharmaceutical biotechnology lies in gene therapy and genetic engineering. Genetic engineering has been revolutionizing medicine by enabling mass production of safe, pure and more effective versions of proteins and enzymes that the human body produces naturally.

 

Trends and Forces Likely to Affect Bio-Pharma Companies in future

 

  • Companies are becoming more conscious about the question of where they can add the greatest value in the larger healthcare industry network. Few companies can do everything well, and the costly nature of the industry requires more attention to what they can do well. For instance, some companies will deliberately choose to do less in early stage investment, while others will try to integrate different roles and functions of various players (e.g., academic research labs, tool companies, third-party manufacturing companies).

 

  • There will be finer segmentation of the industry value chain, with specialized companies positioned in different parts of it. This is a consequence of the above-mentioned focus by companies on a few activities that they perform well. It will result in increasing number of companies providing specialized information and services (e.g., bio-informatics, clinical research)

 

  • Companies will focus more on their core competencies, and do more outsourcing of other functions. The above trends towards more focus and specialization will result in more outsourcing and strategic alliances.

 

  • Yet, mergers and acquisitions will continue. Despite the above trends, mergers and acquisitions are likely to continue as big pharma companies respond to pressures over drug pricing, patent expirations, sparse pipelines, costs cuts, need for complementary R&D expertise, more research resources, broader product line, and marketing clout.

 

  • Thus, there will be conflicting pressures. Gaining diversity and flexibility through alliances with companies providing different capabilities versus seeking scale benefits through consolidation that may be elusive to achieve.

 

  • Reform is coming – must come – to the healthcare system. Despite considerable resistance, there seems to be a growing pressure to develop a single payer system -- government or other (e.g., stronger alliance of private insurance companies). In any event, pricing issues will remain in the forefront. It isn’t easy to predict what the changes will be, but cost pressures alone will force some action.

 

  • Healthcare will increasingly separate into differing arrangements for the haves and have-nots. The market is generally offering what the haves are willing to pay for. Will society decide to let the less well-off fend for themselves, or establish minimum adequate care, and fund it?

 

  • Care will likely become 2-tier: The absolute best vs. the minimum allowed.

 

  • There will have to be some form of rationing. It isn’t clear whether it will be by regulations or price (government imposed or self-imposed). It isn’t easy to develop agreed upon standards for rationing, and conflict can be expected.

 

  • The pressures on pricing have led to “re-importation” of drugs. There will be a battle between imposition of uniform global pricing and value-based pricing, with companies preferring the latter, but needing new skills to gain its acceptance. The idea of value-based pricing that takes into account savings in hospital bills, suffering, and so on, is quite logical but emotionally and ethically objectionable to many. Despite considerable spending on direct-to-consumer ads by pharmaceutical companies, the logic and rationale behind prices have been insufficiently communicated. Expect more effort to sell the public on value pricing.

 

  • There will be continued tension between efforts to speed up drug approval and ensure product safety. There will be new efforts and techniques to increase the speed of the government drug approval process, as well as pressure for increased resources for the government. Changes in approval methods and speed can have large consequences for cash and financing needs.

 

  • Using genetic and other diagnoses, there will be more personalized medicines, with clear target populations (i.e., market segments) for each drug, and populations to avoid. That will increase the emphasis on patient recruitment in clinical trials and genetic profiling of the subjects and, eventually, patients.

 

  • Quality of life concerns and ultimate outcomes will play bigger roles in treatments, expanding the scope of healthcare services beyond medication and equipment. There will also be increased attention to alternative medicine, already consuming a large portion of healthcare spending despite inadequate evidence of efficacy and safety.

 

  • The public image of the industry has eroded in recent years and the erosion will continue unless the industry takes measures to educate and inform the public. Such efforts need to include educating consumers that drugs come not just with benefits but also risks. The public also needs to be better informed not just about specific products but also about the practices and costs involved in this industry.

 

  • With advances in science and technology, and the growing number of biotechnology firms, some companies will focus on more effective treatments for smaller segments of the population. These may not result in drugs with billion plus dollars in annual sales but these would still be lucrative niches.

 

  • Generics may be less of a threat to biotech drugs than to traditional pharma drugs. Biotech drugs are more difficult to manufacture. This may ease competitive pressures from generics when biotech drug patents begin to expire some years from now. Such protection from competitive pressures is an added incentive for growth in biotech drugs over traditional pharma drugs.

 

  • Safety studies of drugs already in the market will increase. The recent recall of Vioxx has brought to the fore the need for more careful monitoring of a drug’s safety even after it is in the market. With rising public consciousness and government interest, the emphasis on post-market-launch safety studies will continue to rise.

 

  • Tangible results from genomics and proteomics are still far away. Advances in these fields will result in more targets for drugs and possibilities for innovative diagnostic products but not in the near future. Companies with promising findings in these fields will be attractive candidates for alliances and acquisitions. The development of drugs may prove to be more complex.

 

  • The future changes that can be predicted for biopharmaceutical QA/QC- Biopharmaceutical QA/QC will, first, be shaped by the same regulatory forces that impact the entire pharmaceutical industry:

a.       The need to reduce the cost of drug products (hence, trying to reduce the cost of quality, which is estimated to be more than 20% of the total cost of manufacturing)

b.      Regulatory agency acceptance (both FDA and EMEA) of Process Analytical Technology (PAT) as a means of bringing more science into our manufacturing processes (and hopefully reducing the amount of end product testing).

c.       The need to prevent drug counterfeiting (e.g., when radio-frequency identification tags are placed into labels, QA will need to verify that the information is correct and the tags are working correctly)

 

But biopharmaceutical QA/QC will also be shaped by regulatory forces unique to the biopharmaceutical industry. For example, should a rapid reliable assay for Prions be developed, the regulatory agencies would most likely insist on validation of prion removal from a manufacturing process and/or lot release testing. We probably have not seen the full ripple effect of regulatory agency reaction from such recent incidents as the unpredicted pure red cell aplasia (PRCA) from administration of recombinant erythropoietin (Eprex) that had interacted with increased leachates from the container closure system after a formulation change, and the significant GMP deficiencies that led to the 2004 flu vaccine shortage. The political reaction (or overreaction) should a transgenic recombinant drug product accidentally enter into the food system is beyond comprehension. Change, rather than stability, will continue to engulf biopharmaceutical QA/QC groups. It will be up to QA/QC management and staff to adapt to these future changes and maximize the benefit for the patients they serve.

Conclusion

 

The biopharmaceutical industry has demonstrated the ability to deliver the blockbusters. The drugs manufactured in the future will be more chemically diverse, placing even greater pressure on process development teams. While certain processing technologies have evolved into industry standards, the innovations keep coming. Process development teams must be able to rapidly identify the tools that can help companies realize new product objectives. Bioengineers now have more options and must choose carefully as each host cell line has its advantages and disadvantages. Looking forward, bioengineers will have more options for host production systems as key post-translational genes can be successfully cloned into many of the established manufacturing cell lines. The industry will likely witness the first licensed biopharmaceuticals derived from enhanced baculovirus and yeast systems. The multitude of collaborations with contract research organizations (CROs) underscore the priority that drug companies have on getting to the next best therapy. Any platform capable of simultaneously enhancing performance and improving yield will receive a warm welcome from pharmaceutical companies. Technologies simply offering a reduction in Cost of Goods (COGs) will have a difficult time winning the attention of drug manufacturers and making an impact on the industry overall. In the next five years expect a steady stream of licensed PEGylated drugs as the label is capable of masking many shortcomings found in the first generation biopharmaceuticals. For many years the device and formulation areas were viewed as window dressing. However, with the industry experiencing its first wave of generics, biopharmaceutical companies are wrestling with how best to differentiate their products and hold on to the advantage. The new routes and delivery devices present an opportunity for biopharmaceutical companies to improve therapy and extend patent protection around flagship drugs. A side benefit can be a substantial reduction in the amount of drug required to achieve a particular therapy (dose sparing), providing much needed relief in upstream processing.

 

Overall, the field of biopharmaceuticals has a bright future—one with definite challenges. But the scientific, technological and clinical motivations that have driven this industry continue to grow and will drive future successes in the translation of science and technology into meaningful human therapies. Alternative formulation technologies, which will improve patient convenience and ease of administration, are now increasingly being considered. In addition, meaningful improvements in scale and yield of protein/antibody production are on the horizon—which will expand the availability of these and future important biopharmaceuticals.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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